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Vitable is a healthcare technology company simplifying consumer health, starting with personalised vitamin packs

Founded in early 2019 by Larah Loutati and IIyas Anane, Vitable provides personalised vitamin packs tailored to individuals’ unique health goals, diet and lifestyle. Headquartered in Sydney, Australia, Vitable believes great health should be simple.

To support consumers on their unique health journey, Vitable designs products specifically based on their unique health goals and recommends the right set of vitamins using the latest scientific research. Vitable works hard to source the best ingredients and only makes products it believes are effective.

All Vitable vitamin products are manufactured in TGA-certified Australian facilities that comply with strict Good Manufacturing Practice standards for maximum safety. Vitable develops its product formulations in consultation with health experts and all vitamin sachets are compostable and made of plant-based cellulose. 

Since its launch, more than 390,000 consumers have completed the online Vitable quiz about their health goals, lifestyle and diet for guidance within the category. Customers then receive 30 personalised vitamin packs that contain their daily dose of vitamins each month.

Company name
Sydney, Australia
Regional HQ
Healthcare technology, Consumer Health
Partnership announcements
September 2020

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